However, it also has a steep learning curve and requires training to use properly.
It has a powerful inbuilt artificial intelligence system and useful native integrations with Microsoft Office software. Overall, Dynamics 365 is an advanced CRM system with an impressive range of features. In comparison, the cheapest option Microsoft offers starts at $65/user/month, which makes it less cost-effective for small businesses. However, Salesforce does also offer a sales essentials plan for $25/user/month. Both offer comprehensive CRM solutions with similar advanced features, though Salesforce works out slightly more expensive, as the sales enterprise plan is $150/user/month compared to $95/user/month for Dynamics 365. Microsoft's biggest competitor is Salesforce. Microsoft encrypts all data both during transit and at rest. As it's a cloud-based CRM, it's hosted on Microsoft Azure, which offers state-of-the-art protection with multiple levels of security at the physical and operational levels. Microsoft Dynamics 365 offers multiple levels of security (Image credit: Microsoft) Securityĭynamics 365 is very secure. It also integrates with LinkedIn Sales Navigator to find new leads. Integrations with Outlook and Teams enable you to automate processes and manage the sales pipeline. One of the key strengths of Dynamics 365 is that it can integrate seamlessly with Office 365. The AI function will give you email templates to use and help you prioritize leads that need attention, and it can even aid your communication by detecting customer sentiment during calls. The app will keep you focused by prompting you to complete the next sales activity.
The sales app is designed to optimize the efficiency of sales professionals and shorten the sales cycle by storing all information about leads in a single AI-powered workspace. The built-in artificial intelligence and automation capabilities make this a powerful tool to predict customer needs and prioritize the warmest leads. You can also create advanced reports, highly targeted audience segments, and more. You can use this CRM to nurture warm leads and develop a deeper relationship with your existing customers by delivering more meaningful content to them based on past interactions.
It's a smart, AI-powered database that collects data based on customer behavior and enables you to tailor your marketing strategy accordingly. Microsoft Dynamics 365 enables you to design personalized customer journeys (Image credit: Microsoft) Featuresĭynamics 365 Marketing is an advanced tool that enables you to design personalized customer journeys that increase your chance of conversion and give you a higher ROI.
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